Obihiro (帯広市, Obihiro-shi) is a city in Tokachi Subprefecture, Hokkaido, Japan. Obihiro is the only designated city in the Tokachi area. As of July 31, 2023, the city had an estimated population of 163,084. The next most populous municipality in Tokachi is the adjacent town of Otofuke, with less than a third of Obihiro's population. The city had approximately 500 foreign residents in 2008. The city contains the headquarters of the Fifth Division of the Northern Army of the Japan Ground Self-Defense Force. It also hosts the Rally Japan World Rally Championship-event.
In 2008, Obihiro was designated a "model environmental city" in Japan.
Obihiro is located close to the Hidaka and Daisetsuzan mountains. There are an impressive range of facilities for outdoor activities: mountain trekking, horse riding, white-water rafting, kayaking, swimming, tennis, 'park golf' etc. during the summer, and skiing, snow boarding, snow shoeing and skating etc. during the winter.
The center of Obihiro, located on the north side of JR Obihiro Station, is small and walkable, though most of the larger shopping areas are outside of this. The city as a whole is large and spread out, though easy to navigate. Similar to Sapporo, it is laid out on a grid, and intersections are signed in both Japanese and English (e.g., West 1 South 10). The north–south axis (which lies close to the city center) is called Ōdōri.
City buses exist, though services are less frequent than on the more densely populated island of Honshu.
Founded in 1883 by settlers from Honshu, and designated as a city in 1933, Obihiro is architecturally undistinguished except for a few kitsch pachinko (pin ball) palaces. To the visitor it appears a city of car dealers and cake shops.
Arranged on a regular north–south grid, most of the city lies in the south western quadrant. Two main features lie diagonal to the grid: the railway line with the main JR station and Midorigaoka Park, a green hill where some of the cities main attractions (the museum, zoo etc.) are located.
Most Japanese visitors from the south come to Obihiro to visit the dairy farms of the Tokachi Plain (thus cake shops and cookies sold as souvenirs), however foreign visitors already familiar with cows and wheat fields may be more interested in the high volcanic peaks of Daisetsuzan with its extraordinary alpine flora, or the wildlife in Shiretoko Peninsula. For these major attractions Obihiro is a gateway, conveniently bypassing Sapporo and western Hokkaido.
